To find out more about how they use your user data and cookies, read their privacy policy. As you might imagine given their many former and current web properties, the company’s websites and apps—which include Yahoo! They improve security and enable the personalization of user experiences. It’s similar for Yahoo Advertising, the company’s digital advertising service, which depends heavily on these practices.
Yahoo’s privacy policy has a lot of useful information about how they deal with personal data. This is how the company has used cookies and personal data to run its websites and apps. User authentication and security protections are similarly extended via these channels.
The company actively works to prevent spam and abuse, employing cookies and personal data to identify and mitigate such activities. Yahoo tracks the activity of its websites and applications in order to determine how engaged users are. This real-time data allows them to intelligently improve their services and provide the best options possible.
Users have control over their data, and can revoke their consent at any moment. Yahoo offers clear methods for users to manage their privacy options. The “Manage Privacy and Cookie Settings” link is located on Yahoo’s web properties, as well as in Yahoo’s apps.
For more granular control, users can visit the “Privacy Dashboard,” linked directly throughout Yahoo’s spaces. This dashboard offers consumers a one-stop shop to control their privacy preferences and see how their data is being used.
