WhiteBIT, the largest European centralized crypto exchange by traffic, has rolled out its platform in Australia. This expansion has great significance, as it indicates the biggest foray into the Asia-Pacific by far. The WhiteBIT.au platform launched in December 2024, providing Australian users with a reliable and high-speed environment for efficient cryptocurrency transactions. This move allows the company to tap into a crypto-savvy audience within a region that plays a crucial role in the global digital economy.
The exchange has recently registered with AUSTRAC as a Digital Currency Exchange Provider. It effectively serves as Independent Remitter Dealer, always in 100% compliance with Australian Law. As a rapidly growing cryptocurrency exchange, WhiteBIT wants to equip novice and expert traders alike with access to innovative new cryptocurrency trading tools.
Australia is known for its beautiful coastline, clean skies, and laid-back lifestyle. The country features a strong and steadily increasing average salary. This has given millions of Australians the disposable income to spend on crypto. In addition, Australians have a deeply-rooted investment culture and an unparalleled access to a variety of investment-grade instruments.
Even more notably, 9.6% of Australians currently own digital assets showing the extent to which crypto adoption has taken over the country. WhiteBIT bags 8 million registered users. It is part of the WhiteBIT Group, one of the largest ecosystems of blockchain and crypto solutions in Asia with more than 35 million users worldwide. The WhiteBIT Group has a strong office presence in seven countries.
Expanding into the Australian market presents a unique opportunity to engage with a highly crypto-savvy audience and a region that plays one of the crucial roles in the Asia-Pacific Region. Our goal is to contribute to the economic well-being and financial independence of both Australian and Asian communities while driving the adoption of blockchain technology on a global scale. This expansion marks a significant step in our mission to make crypto accessible to everyone. - Volodymyr Nosov, founder and president of WhiteBIT Group.