Here we go again. The Trump clan knew how to make news. They’re going all in on the crypto craze with a buzzworthy new game scheduled to drop in late April 2025. It’s Monopoly meets blockchain, digital real estate fueled by NFTs, and a ton of buzzword potential for, uh…something. Or just another cash grab posing as innovation? Or perhaps there’s something more insidious going on below the surface. Personally, I hope for the former, but let’s consider the latter too.

Opportunity or Predatory Practice Unveiled?

Let's be blunt: the Trump brand isn't exactly synonymous with social justice. Therefore, when I hear about a crypto game funded by them, my first instinct isn't excitement, it's dread. We’re having a conversation about an economic model that most benefits early adopters and those with the biggest bank accounts. Think about it: NFTs representing virtual properties. Do you think anyone other than the tech giants and well-heeled venture capitalists will be able to afford those prime digital lots? Not the typical working person just trying to pay their rent each month. The elite.

This is more than just the case of a player losing a game, it’s more about giving the power to deepen current inequities. Now picture a world where this game goes completely viral. Pioneers get the best NFTs that are worth the most and flip them for outrageous sums of money. This strategy succeeds in creating a new class of digital landlords. And the ones who missed the boat? They're left scrambling for scraps, or worse, lured into speculative investments they can't afford to lose. Imagine our dysfunctional housing market, but on steroids and moonshot speed from the profitability of all that crypto volatility.

Remember the 2008 financial crisis? It was grounded in risky financial instruments that no one could comprehend, and it destroyed the lives of tens of millions. And if so, are we doomed to make the same mistakes all over again, this time with digital assets. The known connections and incentives for the Trump family at the helm only fan that flame. Their track record proves it — they’ll choose profit over people every time. This is a highly dangerous combination in the largely unregulated world of crypto.

Forgotten Voices, Exploited Hope?

And who are the most vulnerable to this danger? It’s actually not the most seasoned crypto investors—they’re well aware of the extreme risks involved. Low-income communities and communities of color have long been systematically excluded from these opportunities. Many of them, along with those who lack advanced financial literacy, would see this game as an easy route to sudden riches. They’re the people who are most responsible for having their imaginations captured by the hype and the promise of riches.

This isn't just speculation. Moreover, research has already demonstrated that predatory finance schemes disproportionately target marginalized communities. Part of crypto’s irresistible appeal is the pursuit of high returns. For those who believe they have no other alternatives, this siren song can be irresistible. When a brand as infamous as Trump’s is at stake, it has the potential to create a false cavalier confidence. Consequently, investors may put in money they cannot afford to risk.

It is, therefore, incumbent upon all of us to be particularly skeptical about the claims advanced by those pushing this new snake oil. Are they being transparent about the risks? Are they doing enough to warn consumers about how volatile crypto is, how risky it is? Or are they just gambling on the upside while fully aware that they are exploiting individual entrepreneurs’ hopes and dreams?

Balancing Innovation, Demanding Regulation?

Look, I'm not inherently anti-crypto. I truly believe blockchain technology is going to radically change just about every industry. Yet potential doesn’t mean reality, and poorly placed, relentless or unchecked innovation can carry devastating and fatal consequences. What about the environmental impact? In fact, the energy use of blockchain technology is increasingly a cause for concern. A new, immensely popular crypto game may have just exacerbated this issue on a massive scale. And what of the increased likelihood of gambling addiction? Yet the design mechanics of the game, with its focus on speculative practices and virtual land ownership, make it particularly ripe for addiction.

We need greater transparency and regulation in the crypto gaming industry. We need to protect consumers from predatory practices and ensure that everyone has access to the information they need to make informed decisions. That means you need to insist on understandable disclosures regarding the risks associated with any transaction. Beyond that, include limits on still leverage and resources for those affected by gambling addiction.

The Trump family’s crypto game is more than just a fun diversion. It exposes our society’s infatuation with money and the dangers of a greed-fueled free-for-all taking advantage of at-risk communities. It should serve as a wake-up call that we need greater accountability and regulation in the crypto space. We need to make sure that innovation works for all of us—not just a privileged few.

So, is Trump’s crypto game a wolf in sheep’s clothing? I’ve gotta tell you, the fleece is a bit threadbare at this point. It's time to see what's really underneath. It's time to demand better. And it’s long past due to remind them that real prosperity comes from lifting all boats—not just padding the bank accounts of those already sitting on a fortune.