Liga MX team Necaxa is selling off 1% ownership as an NFT auction. Tickets, access, even championship rings? Sounds amazing, right? Hold on. Is this a brilliant new strategy to connect with fervent fans, or are we witnessing a digital fleecing of enthusiasm? Future of sports ownership or just a...
Necaxa. A Mexican soccer club. NFTs. Ownership. On the face of it, it sounds like a tech bro’s fever dream. Even worse, it would be perceived as a deeply cynical cash grab. If you go a bit below the surface, you’ll find an interesting story. Necaxa’s plan to sell 1%...
Shaquille O’Neal, the larger-than-life basketball legend recently settled an $11 million lawsuit with NFT investors. What’s that—day three of our celebrity endorsement backfiring series? Before we shrug this off as just another case of the rich getting richer (and then settling with the less rich), let's ask a crucial question:...