Now, institutional investors are increasing their exposure to Bitcoin (BTC) through the use of corporate treasuries. This practice, promoted widely by Michael Saylor and his company Strategy, previously known as MicroStrategy, is all the rage. This indirect investment route provides institutions a way to access the potential of BTC without having to directly hold the cryptocurrency.
Additionally, in his recent tweet on April 20, Michael Saylor revealed that there are more than 13,000 institutions that have direct exposure to strategy. An estimated 55 million beneficiaries indirectly profit from strategy’s Bitcoin investments.
The corporate treasury asset adoption strategy has generated significant interest from other companies. Now, MARA, MetaPlanet, and Semler Scientific are taking to similar models. These companies actively purchase Bitcoin for their reserves, further integrating the cryptocurrency into the traditional financial landscape.
When asked what the difference is, John D’Agostino, the head of strategy at Coinbase Institutional, compares Bitcoin to gold. He puts special focus on Bitcoin’s attraction as an inflation hedge. There are a plethora of other reasons why many traders see BTC as an inflationary hedge.
"Bitcoin is trading on its core characteristics, which again are similar to gold. You've got scarcity, immutability, and non-sovereign asset portability. So it's trading the way people who believe in Bitcoin would like it to trade." - John D’Agostino, head of strategy at Coinbase Institutional
D’Agostino’s point of comparison makes clear what’s so fundamentally appealing about Bitcoin to value-hungry long-term investors seeking a secure store of value.
"When you do the work, there's a very short list of assets that mirror the characteristics of gold. Bitcoin is on that shortlist." - John D’Agostino, head of strategy at Coinbase Institutional
