Futureverse collectively is poised to take their metaverse strategy to the next level. Additionally they are buying Candy Digital, home known for its robust catalog of 4 million+ digital collectibles and 1.5 million+ active customers. This strategy is one more indication of Futureverse’s overall commitment to innovation. Its vision is to put artificial intelligence (AI) at the center of immersive brand sponsored and sports entertainment experiences.
Candy Digital has established itself as a leading digital collectibles platform, once valued at $1.5 billion after raising significant funds. Futureverse is going to take advantage of Candy Digital’s robust portfolio of intellectual property. This has been adopted by companies as large as Major League Baseball (MLB), Netflix, Getty Images, Warner Bros. Discovery, and DC Comics.
The acquisition’s centerpiece is the integration of Candy Digital into Futureverse’s layer-1 blockchain, Root Network. Root Network was purposely created to solve brand challenges that come up when activating with AI, such as creative rights and ownership. Futureverse’s concept of brand rights would make use of its technology, instead of leaning on existing legal structures.
"Brands like MLB and DC Comics already sit at the intersection of digital and real-world fandom," - Aaron McDonald, Co-Founder and CEO, Futureverse.
This acquisition marks an important move in Futureverse’s plan to deepen its metaverse talents. Candy Digital’s marketplace and technology platform will connect with the Root Network. This potent pairing can help lead the way to smarter digital rights management that truly enforces sovereignty and improves user experience in the metaverse.
"It’s a natural move for us to join forces with Futureverse who are true industry leaders with patented technology that is defining how brands will engage in this ever-evolving digital world where most interactions take place." - Matt Novogratz, Co-Founder and SVP of Candy Digital.
